Kelestarian Literasi Al-Quran Sepanjang Hayat: Impak Media Sosial, Kepimpinan Guru dan Persekitaran Islamik di Malaysia
Sustainable Lifelong Quranic Literacy: The Impact of Social Media, Teacher Leadership, and Islamic Environment in Malaysia
Keywords:
Literasi al-Quran, Motivasi, Andragogi Islam, Kepimpinan Guru, Media SosialAbstract
Quranic literacy among adults is a dynamic and challenging lifelong learning process that transcends technical, cognitive, and affective dimensions, yet it is often hindered by a significant literacy gap caused by time constraints, age, and psychosocial stigmas, such as shame among professionals and retirees which traditional methods fail to address. This study explores the influence of intrinsic and extrinsic motivation on the enhancement of Quranic literacy through the lenses of Self-Determination Theory (SDT) and the ARCS Model. SDT emphasizes three basic psychological needs; autonomy, qualitative case study design at the Dar al-Qari institution, data were collected through in-depth interviews with 11 adult participants selected via purposive sampling. The data were analysed thematically to identify motivational patterns, learning experiences, and their impact on the participants' literacy levels. Findings indicate that empathetic teacher leadership, the influence of social media as a catalyst for awareness, and an Islamic environment that supports autonomy and social relatedness are critical factors for literacy sustainability. Social media serves as an initial extrinsic driver that normalises Quranic learning among professionals, retirees, and homemakers, while teachers who practice Islamic andragogy and a non-judgmental approach sustain students' long-term commitment. The impact encompasses not only technical dimensions (tilawah) but also comprehension (tafahhum) and practice (tatbiq) as agents of psychospiritual healing, particularly in managing anxiety and life stress. This study contributes to the enrichment of adult Quranic literacy discourse by proposing a learning ecosystem model that integrates digital marketing strategies, teacher leadership, and a compassionate (rahmah) Islamic environment to support sustainable lifelong literacy.
Keywords: Quranic Literacy, Self-Determination Theory (SDT), ARCS Model, Adult Learning (Andragogy), Thematic Analysis, Psychospiritual Healing
Abstrak
Literasi al-Quran dalam kalangan warga dewasa merupakan proses pembelajaran sepanjang hayat yang dinamik dan mencabar, merentasi dimensi teknikal, kognitif dan afektif. Masalah utama yang dikenal pasti ialah wujudnya jurang literasi yang signifikan akibat kekangan masa, faktor usia, dan stigma psikososial seperti rasa malu dalam kalangan profesional dan pesara, yang gagal ditangani oleh kaedah pengajian tradisional. Kajian ini meneroka pengaruh motivasi intrinsik dan ekstrinsik terhadap peningkatan literasi al-Quran melalui lensa Teori Penentuan Kendiri (Self-Determination Theory, SDT) dan Model ARCS. SDT menekankan tiga keperluan psikologi asas iaitu autonomi, kompetensi dan hubungan (relatedness) sebagai teras kepada internalisasi amalan agama yang lestari, manakala Model ARCS oleh Keller memberi fokus kepada perhatian, kerelevanan, keyakinan dan kepuasan sebagai pemangkin penglibatan pembelajaran. Menggunakan reka bentuk kualitatif kajian kes di institusi Dar al-Qari, data dikumpul melalui temu bual mendalam bersama 11 peserta dewasa menggunakan pensampelan bertujuan. Data dianalisis secara tematik bagi mengenal pasti pola motivasi, pengalaman pembelajaran dan impaknya terhadap tahap literasi peserta. Dapatan menunjukkan bahawa kepimpinan guru yang empati, pengaruh media sosial sebagai pencetus kesedaran, serta persekitaran Islamik yang menyokong autonomi dan hubungan sosial merupakan faktor kritikal bagi kelestarian literasi. Media sosial berfungsi sebagai pemacu ekstrinsik awal yang menormalkan pembelajaran al-Quran dalam kalangan profesional, pesara dan suri rumah, manakala guru yang mengamalkan andragogi Islam dan pendekatan tanpa menghukum mengekalkan komitmen jangka panjang pelajar. Kesannya bukan sahaja merangkumi dimensi teknikal (tilawah), tetapi juga pemahaman (tafahhum) dan amalan (tatbiq) sebagai ejen penyembuhan psikospiritual, khususnya dalam mengurus keresahan dan tekanan hidup. Kajian ini menyumbang kepada pengayaan wacana literasi al-Quran dewasa dengan mencadangkan model ekosistem pembelajaran yang mengintegrasikan strategi pemasaran digital, kepimpinan guru dan persekitaran Islamik yang rahmah bagi menyokong kelestarian literasi sepanjang hayat.
Kata kunci: Literasi al-Quran, Motivasi, Andragogi Islam, Kepimpinan Guru, Media Sosial.
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